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African American purchasing power expands

Sunday, September 22, 2013

Top Five Quick Service Restaurants African Americans Visited in the Last Three Months
1. McDonald’s
2. Burger King
3. Subway
4. KFC
5. Wendy’s

Top Five Networks Watched by African Americans
1. BET
2. VH1
3. TV ONE
4. BOUNCE TV
5. CENTRIC

Top Five Programs Watched by African American Households
1. 13 BET Awards, BET
2. Scandal, ABC
3. Elementary – Super Bowl, CBS
4. ’13 BET Awards After Party, BET
5. Love & Hip-Hop Atlanta 2, VH1

Top Five Primetime Programs watched by African Americans Ages 18-49
1. Love & Hip Hop Atlanta 2, VH1
2. Scandal, ABC
3. Real Husbands of Hollywood, BET
4. Real Housewives of Atlanta, BRAVO
5. T.I. and Tiny 3,VH1

Top Five Website Categories Visited By African Americans
1. Education and Careers
2. Entertainment
3. Family and Lifestyles
4. Corporate Information
5. Government/Non-Profit

Top 5 Preferred Travel Sites Ranked By Unique Visits
1. Google Maps
2. MapQuest
3. Priceline Network
4. Expedia
5. Yahoo! Local

Source: Nielsen

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