Business
African American purchasing power expands
“This year, the report goes a step further and lists the premier 50 companies, in the top five categories committed to the African American community economically,” said Campbell. “This type of information helps the NNPA continue our efforts to create conscious consumers who better understand how their economic power has a direct impact on the marketplace overall and that kind of information is invaluable.”
Beyond the business impact African Americans have on the economy, the report also provides more granular insights into its population growth, and demographic uniqueness, which was of particular interest to Washington. “The mission of the Congressional Black Caucus Foundation is to advance the global Black community by developing leaders, informing policy and educating the public,” said Washington. “Nielsen’s report will prove helpful as we continue our efforts to improve the socioeconomic circumstances of African Americans and other underserved communities.”
About Nielsen: Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
About NNPA: The National Newspaper Publishers Association, also known as the Black Press of America, is a 73-year-old federation of nearly 200 Black community newspapers from across the United States.
Since the second world war, it has also served as the industry’s news service, a position that it has held without peer or competitor since the associated Negro Press dissolved by 1970. In 2000, the NNPA launched NNPA Media Services – a print and web advertising – placement and press release distribution service. In 2001, the NNPA and its foundation began building the BlackPressUSA Network – the premier network of local Black community news and information portals in the United States. The BlackPressNetwork anchored by BlackPressUSA.com – the national web portal for the Black Press of America.
Other Report Highlights:
Top Five Advertisers for Media Focused on African American Audiences
1. Procter & Gamble
2. L’Oréal
3. McDonald’s
4. Unilever
5. U.S. Government
Top Five Quick Service Restaurant Advertisers
1. McDonald’s
2. Yum! Brands Inc. (parent company of KFC, Pizza Hut and Taco Bell)
3. Doctor’s Association Inc. (parent company of Subway)
4. Wendy’s
5. Domino’s Pizza
