Russell Simmons launches digital marketing company – Narrative

Russell Simmons

Serial entrepreneur Russell Simmons, has launched a digital marketing, entertainment and technology company, with business partner Tricia Clarke-Stone.

The name of the company – Narrative.

Simmons has in the past successfully launched, run and grown numerous businesses including hip-hop label Def Jam and fashion brand Phat Pharm to name a few.

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.

According to Simmons, Narrative will be primarily based in New York and Los Angeles.

Read more: AdAge