Business
PurchaseBlack.com – Black-owned online shopping mall with products for the African American customer
His vision is PurchaseBlack.com.
African American’s are now projected to have over US$1.3 trillion in buying power by 2017, according to a report from Nielsen, a leading global provider of information. Within this climate, market research firm Forrester projects online retail sales in the United States to grow at 10 percent annually, reaching US$370 billion in 2017.
PurchaseBlack.com enables Black owned and servicing businesses to be better positioned in the massive e-commerce sector with African American online customers. “Many times, African Americans desire a different product experience than what is commonly available. Many Black customers also want the opportunity to patronize Black businesses. PurchaseBlack.com has created a way to easily do both!”
Products from categories such as hair care, skin care, artwork, clothing, accessories, gifts, decorations, and more will be available through the website. Several businesses have already committed and are poised to offer products targeted at Black customers through this new sales channel in addition to their normal sales methods.
For more information about opening a webstore or PurchaseBlack in general, visit www.PurchaseBlack.com, their Facebook page, or @PurchaseBlack on Twitter.
Source: Purchase Black LLC
