OneUnited Bank Unveils “Take A Knee” Campaign

PRNewswire | In an unprecedented move, OneUnited Bank, the largest Black owned bank in America, unveils the “Take A Knee” Campaign with a stunning masterpiece, Last Man Standing, by internationally acclaimed artist Addonis Parker.

The protest art evokes the importance and burden of activism in America, featuring 3 football players kneeling during the national anthem. The Take A Knee Campaign is a nod to the national #TakeAKnee movement started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills in which they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of unarmed Black people and the need for criminal justice reform.

OneUnited Bank unveils Last Man Standing and the #TakeAKnee Campaign to take the #BankBlack and #BuyBlack Movement to the next level. The Bank will donate to the American Civil Liberties Union or ACLU and to BMe Community, in honor of Leon Ford, a BMe Community Genius who is a survivor of police brutality, for each new customer that opens a checking account between October 25, 2018 and December 31, 2018. The Bank will also extend an invitation to all OneUnited Bank customers to become a member of the ACLU and donate to BMe Community.

“Throughout history, art has been used to raise awareness about social issues and affect positive change. We are honored to unveil ‘Last Man Standing’ and support the ACLU and BMe Community as we continue to support the #BankBlack and #BuyBlack Movement and advocate for social justice,” says Teri Williams, President & COO of OneUnited Bank.

OneUnited Bank will make a US$25,000 minimum contribution to each organization. For more information on how to participate in the Take a Knee Campaign visit www.oneunited.com/takeaknee.

About OneUnited Bank: OneUnited Bank is the premier bank for urban communities, the largest Black-owned bank, the first Black internet bank and a Community Development Financial Institution (CDFI). Its mission is to provide affordable financial services to support economic development in urban communities and maintain superior financial performance to maximize shareholder value. OneUnited is an FDIC insured bank and an equal housing lender.

About BMe Community: The BMe Community is a network of innovators, leaders, and champions who invest in aspiring communities. Headquartered in Miami, Florida, BMe has satellite offices in Akron, Baltimore, Detroit, Louisville, Philadelphia, and Pittsburgh. BMe Community has earned 67 prestigious awards for innovation, storytelling and social impact. Its 4-part model is: Asset Framing, Genius Fellows, Community Builders and Story Sharing to its 40,000 subscribers. For more information about the BMe Community, visit www.BMecommunity.org.

Source: OneUnited Bank