Microsoft appoints Sarah Bond as the new President of Xbox – making her the first Black woman in the role at a major gaming company

Microsoft has appointed a new leader to take charge of the future of one of the top brands it owns.

Following Microsoft’s acquisition of Activision Blizzard, the tech giant named Sarah Bond as president of Xbox, The Verge reports. Alongside Bond, Microsoft promoted Matt Booty as president of game content and studios, which includes responsibility over new acquisition ZeniMax.

“Xbox. It’s an honor. Always,” Bond shared in a Twitter post.

Xbox. It’s an honor. Always. 💚

— BondSarahBond (@BondSarah_Bond) October 26, 2023

Prior to the promotion, Bond first joined the Microsoft family in 2017. Previously, she served as the leading video gaming company’s corporate vice president, heading up product and experience for game creators across all Microsoft software and services, according to her LinkedIn profile. In addition, she has been the leader of Microsoft’s Diversity & Inclusion Initiative as well as executive sponsor of Blacks @ Microsoft Employee Resource Group.