Boston Celtics Jaylen Brown unveils 10 Boston entrepreneurs chosen for his wealth-building incubator initiative

Boston Celtics star and 2024 NBA Finals MVP Jaylen Brown remains dedicated to building wealth in underrepresented communities. Earlier this year, he launched the Boston XChange (BXC), a nonprofit organization focused on creating US$5 billion in new wealth for these communities.

Through strategic investments and partnerships, BXC aims to provide mentorship, essential resources, and job opportunities for creators.

“True systemic change requires collaboration, shared vision, and collective impact,” Brown said. “By working with community partners, thought leaders, and cultural influencers, we can create a powerful network of support and innovation. This collective effort will empower underserved communities, drive sustainable economic growth, and enhance the quality of life for everyone in Boston. The launch of the Boston XChange is a key component of this strategy, providing a dynamic hub for these collaborative efforts. Together, we can close the wealth gap and transform Boston’s economic landscape, ensuring that every individual has the opportunity to thrive and succeed.”

Last week, Brown and his Celtics teammate Jrue Holiday met with ten Boston-area entrepreneurs participating in the inaugural accelerator program of BXC.

BXC was inspired by Brown’s statement last year after signing a historic US$304 million NBA contract extension, where he pledged to use part of his earnings to create a “Black Wall Street” in Boston.