African American network, Bounce TV, registers its strongest growth in January

Bounce TV roared into the new year as the nation’s first-ever and rapidly-expanding broadcast television network for African Americans delivered its most-watched month in network history for January 2015.

For the month, prime time viewership for Bounce TV grew significantly in households and targeted sales demos with increases of over 17 percent.

On January 5, the network launched a new sitcom programming block of four popular off-network series leading into prime time: Roc (5-6:00 p.m.), The Parent ‘Hood (6-7:00 p.m.), A Different World (7-8:00 p.m.) and The Hughleys (8-9:00 p.m.).

Since its debut, the 5:00-9:00 p.m. block is up 25 percent in households and 14 percent total viewer.

Bounce TV is solidly the #2 ranked African American targeted network in prime time and Total Day in households.

Bounce TV targets African American adults with a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials and game shows.

Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90 percent of African American television homes and 73 percent of the total television homes in the United States.

Source: Bounce TV