East Africa: Booming economies, a market worth $1 billion, attracts global ad agencies

East Africa is also focusing on expansion of roads, ports and airports as spelt out in national budgets. The region has also become a hotspot for oil and gas after large new finds inland and offshore east Africa.

Gina Din-Kariuki, who founded Gina Din Corporate Communications 10 years ago, said there was still room for more medium-sized firms such as hers as well as global players.

“Media now is widespread and that poses a huge potential for marketing and advertising firms,” said Kariuki, referring to the growth in mobile phones usage in Africa.

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