Business
UniWorld Group founder and CEO Byron Lewis retires, Monique L. Nelson appointed new CEO
Monique L. Nelson joined UWG in 2007 after a successful marketing career, both in the U.S. and internationally, at Motorola. Ms. Nelson managed UWG’s integrated marketing, digital and branded entertainment departments and has successfully grown them over the past five years. As a professional brand marketer, she specializes in leading multimillion-dollar globally integrated marketing programs that drive sales, brand awareness and competitive advantage. She has over 15 years of marketing experience in entertainment, lifestyle and youth marketing, new brand strategies, consumer insights and global brand management. As the new CEO of UWG, Ms. Nelson is responsible for overseeing the day-to-day operations of the agency as well as leading its expansion.
“Multicultural advertising grew from a need to address the complexities of a unique and underserved market. As this discipline progresses, I am honored to be leading the charge at UniWorld in developing the next evolution of multicultural advertising, not only in the U.S., but around the world,” stated Ms. Nelson. “As multicultural communities increase in size and complexity, never has the need or possibilities been greater for the agency’s capabilities to provide its unique cultural insights for a better understanding of how diversity is reflected in our society.”
