Business
The Consumer Power of Black America
Thursday, September 22, 2011
African-Americans’ buying power is expected to reach US$1.1 trillion by 2015, according to The State of the African-American Consumer Report, released today, despite an economy represented by high unemployment rates, a home foreclosure crisis and low consumer confidence.
This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.
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