African e-commerce giant, Jumia, launches online payment solution – Jumiapay

Pan-African online retailer launches JumiaPay in bid to go cashless.

Nigerian-based e-commerce giant – Jumia – last week, announced the launch of JumiaPay, a third party online payment solution aimed at providing a safer, faster and more convenient online payment experience.

The online payment solution, JumiaPay, is a first for the pan African platform and will facilitate online payments across the 23 African countries where it operates, encouraging the progressive change to cashless societies.

Jumia noted that if the majority of payments performed on Jumia’s platforms is cash on delivery (70-90 percent), JumiaPay comes as a major milestone for improving customers’ online experience for the coming months and years, following in the footsteps of Chinese e-commerce Alibaba and its online payment platform AliPay.

JumiaPay will first be implemented in Jumia’s biggest market, Nigeria, with more innovations to come before the end of the year. With its very secure payment system using a confidential code, mobile money payment is among the most trusted forms of payment across Africa. Jumia has also collaborated with leading telecom companies MTN, Orange and Tigo to launch their own mobile money solutions on 20 of its platforms, spread across 8 African countries including: Cameroon, Ghana, Ivory Coast (Côte d’Ivoire), Nigeria, Rwanda, Senegal and Uganda

Orange Money solutions are expected to launch in Cameroon and the Ivory Coast (Côte d’Ivoire) at the beginning of Autumn on Jumia’s 2 biggest platforms there, Jumia Mall and Jumia Market (formerly Kaymu).
MTN Mobile money and Tigo Cash are already live on more than 20 Jumia platforms (Jumia Deals, Jumia Food, Jumia Mall, Jumia Market and Jumia Travel) across 7 crucial countries in Africa, including Ivory Coast (Côte d’Ivoire) and Uganda where the portion of the population with a mobile money account is higher than the portion of the population with a bank account.

Source: Telecompaper