BET partners with NetSpend to market prepaid payment card

“They’re more willing to pay the cost of a card to get that mental security,” she says.

Henry says marketing partnerships like the one with BET will help drive prepaid-card growth, especially as more employers and governments eliminate paper checks and banks offer fewer free checking accounts.

“I see all these new partners we’re getting as a way we’re getting more boats on the water or being able to reach and attract these consumers as they are driven into the electronic payments economy,” he told analysts last year.

Copyright 2012 The Associated Press

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