Business
Richard Lecky – Crowdfunding on Select 6 to grow BMX sport in Jamaica and to compete in X-Games
Richard Lecky in action. PHOTO/Jamaica Gleaner
(Newswire)–Richard Lecky, also known as A-Wire, is a pro BMX rider from Portmore, Jamaica – a populous suburban community next to Kingston. He is on a mission to grow the sport of BMXing in Jamaica and to be the first to represent his country in the 2013 X Games BMX Freestyle events.
He is adding extreme sports to the local mix of soccer, cricket, and track and field on the island. Although Jamaica is known for world-class athletes, there has been little interest if any, in BMXing. There is very little access to BMX bikes, safety gear, and training facilities.
So to help make a difference, Lecky and his crew are teaming up with Select 6 to reach out to their countrymen and fans, locally and abroad, to help “crowdfund” the US$15,000 it will cost to build additional training ramps, public programs, and provide community access to BMX bikes, spare parts, and safety gear.
The “KTD Project” is the name of the online fundraising campaign that Lecky is spearheading on Select 6, a new crowdfunding website and startup accelerator featuring minority, women, and veteran (MWV)-led projects. Lecky and his crew – the Krash Test Dummies aim to build Jamaica’s first BMX Park.
Specific rewards for endorsing the KTD Project include downloadable action shots and videos of Lecky and his crew, KTD tee-shirts signed by X Games freestyle skier and multi-gold medalist, Tanner Hall, plus corporate branding on the ramps they build in Jamaica.
“We hope this project will be the first step of many to help build the sport locally and to nurture the young talent of Jamaica,” Lecky expressed. He has already brought much attention to the sport and Jamaica with his high-flying wheel-turning stunts, and performances with his talented crew. His talents and style is making him a growing cultural icon on the island-nation.
He started riding when he was 15, and though that’s not an early start, he has honed his natural talents and athleticism to a level where he is training and performing alongside some of the world’s best extreme sports athletes.
