Business
Purchase Black in 2014
As the holiday shopping season comes to a close, PurchaseBlack.com wants shoppers to continue to support the African American business community and buy black in the New Year.
“After the gifts are given away, you are still going to have birthdays, need school clothes, hair conditioner, shaving products, and lots of other things throughout the year. Those things are available on our website because we want you to support African American businesses all year long,” says founder Brian Williams.
His website, www.PurchaseBlack.com, is a platform where Black owned & Black servicing businesses sell their products directly through their own webstores similar to Amazon marketplace.
Categories include hair care, skin care, gifts, clothes, accessories, art and decor.
PurchaseBlack chooses each company on the site through an application that is open to any business, as long as they offer high quality, well made products that African Americans love.
African Americans have purchasing power of over US$1.1 trillion, which is enough to be the 16th largest economy on earth. “That type of buying ability is powerful,” says Williams. “Directing this buying power towards African American businesses can not only build a stronger community, but also a stronger country. The positive effects can be astounding and we want to direct that to grow businesses on PurchaseBlack.com.”
Some of the webstores on the site include: a skin care products company for men of color, an award winning hair care company, a natural hair and skin care company, and a new luxury clothing line that just recently launched, all of which are Black owned.
