Business
Nyota Media – African Innovation Communication Agency launched
(NYOTA MEDIA) – the world’s first communication and PR agency for innovative African entrepreneurs, start-ups, and international companies that use technology to improve the lives of Africans, has launched today.
Based in London with its office in Nairobi opening in the new year, NYOTA MEDIA will focus on marketing, media, and brand development for African innovation companies.
On a daily basis, media headlines report on how mobile apps are used to improve and progress the life of Africans; from health, education, agriculture, green tech and commerce to fashion, games and entertainment. Africa’s image within the global media has positively improved.
“In the past 5 years the image and perception of Africa in the western media has changed beyond recognition to be the most innovative and exciting place to be, and rightly so” says NYOTA MEDIA’s Founding Partner and former BBC Journalist Shaheera Asante.
Currently, 7 out of 10 African countries (Democratic Republic of Congo, Ethiopia,Ghana, Mozambique, Nigeria, Tanzania and Zambia) are currently in the fastest growing economies on the planet for the coming years with an average gross domestic product (GDP) growth rate of about 7 percent or more. These countries have a combined population of 424 million people.
“Long gone, thankfully, are the daily news feeds of war, poverty, starvation or corruption which was the only news reported on Africa by the very same media, who are now rushing to get the latest African innovation scopes and blog feeds – the progressive and brighter side of Africa was often ignored” adds Asante.
Mobile Strategist and Founding Partner of Nyota Media, Rudy De Waele comments “2012 has been a breakthrough year for innovative projects and mobile/technology start-ups in Africa. We’re entering an incredible prosperous time of market development, using innovation and mobile technology on the continent, The elements needed to create a healthy ecosystem which allows entrepreneurs and start-ups to grow in this area are coming together” says De Waele.
