Business
MTN is the first African Brand on the Top 100 Most Valuable Global Brands 2012
First African brand enters ranking.
MTN has been ranked Africa’s most valuable brand in the authoritative BrandZ Top 100 Most Valuable Global Brands 2012 survey, released Tuesday, May 22.
MTN becomes the first and only African brand to make the list, debuting at position 88 in the prestigious annual survey.
Developed by leading research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data as a component element in arriving at the brand value. The rankings survey over 150,000 people around the world.
Jennifer Roberti, Executive for Marketing, MTN Group, says the recognition by BrandZ is humbling for a young brand such as MTN. “For MTN, it’s about brand relevance. MTN has established a number of Foundations to work with our communities to address socio-economic challenges in our markets. We also continue to introduce products and services that add value to the daily lives of our customers and communities alike.”
