Business
Million Dollar Black Spending Power campaign launched to improve Black economic empowerment
Philadelphia, the fifth largest city in the nation, is also a key market for the coalition members.
“Philly is the hub for this effort. It’s a national effort but Philadelphia is the lead city and what we do here is going to be the model and the blueprint for all the other cities around the country. When we look all around the country, the city that has the most elements to make this is a success is Philadelphia.” said Bond.
Coalition media partners are going to call on their audiences to support the effort. Local radio station 900AM WURD, the only Black-owned radio station in Pennsylvania, has agreed to support conscious consumerism through their programming and additional activities.
“We want this effort to be sustained. This is a movement. There is no end date. We are going to keep doing this until we’ve moved the needle. The success of this is going to come from people embracing it at a grassroots level. This is not just something that is for the middle class.
The effort comes at a time when African Americans face an unemployment rate of 13.8 percent. Bond said if the grassroots community went from two to 10 percent of their spending with Black-owned business that could lead to job creation.
For information about the campaign visit www.BuyBlackAllYearLong.com.
Contact Staff Writer Ayana Jones at (215) 893-5747 or [email protected].
