Business
Magic Johnson’s ASPiRE with UP Networks partner with AT&T – To be carried in DIRECTV
(PRNewswire) – AT&T will now offer Earvin “Magic” Johnson’s ASPiRE, the network that entertains and celebrates urban influencers and African American families, and UP, a network providing uplifting family programming. ASPiRE and UP are now available on the DIRECTV and U-verse platforms.
“We are pleased to bring these great channels that serve family audiences and expand entertainment options on both our U-verse and DIRECTV platforms,” said Dan York, chief content officer at AT&T. “With these networks come a diverse array of voices and perspectives that build on the wide variety of programming we carry today.”
“This is a fantastic way for us to close out a very successful year and we salute AT&T for recognizing the value that ASPiRE brings to their customers with programming that is relatable, relevant and positive,” said Earvin “Magic” Johnson, chairman & CEO, ASPiRE. “We will continue to provide a real and authentic view of the African American community.”
“As the leading brand in family entertainment, we are proud to work with AT&T and look forward to entertaining AT&T’s customers with our unique brand of quality family content,” said Charley Humbard, president & CEO of UP.
ASPiRE brings viewers reality programs, modern comedies, provocative documentaries, popular series and original shows from a groundbreaking new generation of content creators. Show highlights include the network’s popular original series “ABFF Independent,” a weekly show hosted by Grammy® Award-winning music producer, recording artist and actor David Banner. And be sure to catch “Changemakers,” an original reality series spotlighting African American celebrities using their success to improve the lives of others.
ASPiRE is also the home of HBCU (Historically Black Colleges & Universities) football and basketball games. Look for exclusive live coverage of regular season and championship games.
UP is passionate about bringing entertaining content that viewers can feel good about. UP brings premiere movies and original series filled with compelling stories. UP is currently available on DIRECTV (channel 338) and on U-verse (channels 369/1369).
About ASPiRE: ASPiRE is a television network that celebrates the groundbreaking achievements of African Americans. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched on June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in 24 of the top 25 African American markets including New York City, Los Angeles, Atlanta, Chicago and Washington, D.C.
For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvASPiRE.
About Magic Johnson Enterprises: Magic Johnson Enterprises acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. For more information, visit http://magicjohnson.com/enterprises.
