Business
Earvin “Magic” Johnson partners with Time Warner Cable to inspire youth interest in STEM
About Connect a Million Minds: Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a 5 year, US$100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM).
Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website where the public can pledge to connect young people with the wonders of science; “The Connectory”, an online resource for parents to find informal STEM learning opportunities in their communities; grants to non-profit organizations that bring after-school STEM learning to students; TWC employees, over 50,000 strong, who volunteer their time at events like science fairs and robotics competitions. National partners include CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology).
Local TWC markets are activating CAMM across the United States with community-specific programs and partnerships. To find out more and to take the CAMM pledge, visit www.connectamillionminds.com.
About Time Warner Cable: Time Warner Cable Inc. is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
