Caribbean Tourism Organization to target Caribbean Diaspora in bid to further grow industry

The contribution of the Caribbean Diaspora to the regional tourism industry will be among matters discussed when the Caribbean Week begins in New York in June.

The June 1-8 event is being organized by the Barbados-based Caribbean Tourism Organization (CTO) and will bring together various stakeholders to discuss the state of the industry, which for some Caribbean countries, is the main contributor to their economies.

The organization said that the “frank and open discussion” on the impact the Caribbean Diaspora has on the sector will also look at how they help market the region.

“An unmatched program is being planned, offering member countries of the Caribbean Tourism Organization and private sector partners unrivaled opportunities to marry and showcase all the appealing and attractive features of the Caribbean in one celebratory event,” the organization said in a statement.

“Caribbean Week in New York is a series of business meetings and consumer events to showcase the warmth, spirit and vibrancy of the Caribbean. In addition to direct contact with consumers, it also provides extensive media exposure for participating CTO members and partners,” the statement added. -(CMC)