Business
YouTube Opens the Road to New Online Business Models in Africa With Video Streaming
It seems from the very few cases where income figures have been released that that you start to earn real money at between 0.5 million to 1 million views and that it’s important to have significant diaspora audiences in the mix. Also in terms of African audiences, there will have to be higher numbers online to see advertising revenue growth.
Google has revealed that between 2010 and 2011 YouTube use in South Africa grew by 110 percent and the number of uploads grew by 120 percent.
Partner revenues grew by 570 percent.
For the other larger markets, it has to wait 12 months after the launch to get figures out.
Nevertheless, it broke out the socio-demographic results on You Tube users from its Insights Africa survey. Although the sub-sample size is not completely robust, it does give some pointers. The majority of current users are in the 16-34 age group, reflecting the broader trend of technology take-up in Africa.
Currently, male users outnumber female users 2 to 1. But as elsewhere in the developing world, this gender skew is likely to level up once the numbers increase.
Two things need to happen before online streaming becomes more popular:
