Business
Spinlet and iROKING: Online platforms rocking Africa
The content revolution towards unlimited legal music consumption is under way and Africans have started enjoying it. This will help combat piracy further on the continent but the question remains as to how well these online solutions will contribute to financing the African music sector.
The only barriers for paid online music in Africa are credit card payment and broadband capacity. Mobile money is be the answer to the first one and improved infrastructure is the answer to the second.
The online music services have also relied on the explosion of smartphones and demand in emerging markets, especially in Africa. In a process of recovering from a decade of contraction, the music industry needs to generate new revenues and online access seems to be the way forward.
