Business
Spinlet and iROKING: Online platforms rocking Africa
“Spinlet launched with our main goals being to create a revenue stream for artists with a legitimate outlet for sales and to fight the piracy markets by making to model readily available to music lovers including a free streaming service and downloads that are priced at an affordable level” said Eric Idiahi, Spinlet Chairman.
“The presence of online and mobile music services can easily have a negative effect on traditional mediums. At Spinlet we have created a model that supports them by creating strategic partnership agreements with radio and television stations that benefit each medium and most importantly benefit the content rights holder by showcasing their music and increasing awareness and sales of their tracks” added Mr. Idiahi.
At present, the iROKING free music online platform has 35,000 tracks in its catalog dating from 1963 to the present and 75,000 registered users in total. It also manages over 70 artist’s Youtube pages with more than 100 million views in the past 12 months. Its deal structure is 60/40 in favor of rights owners, the complete reverse of what the mobile companies are currently offering.
It monetises and protects artists’ content.
The company (iROKING) has significantly reduced piracy of Nigerian music content.
iROKING is presently servicing the local Africa and Diaspora markets. The company has also launched mobile applications for its music solution on the iOS, Android, Windows and Symbian (Nokia) mobile handsets.
In terms of impact for TV and radio broadcasters present in Africa, online music is a new type of competitor in the race to audience share but these digital online platforms could also become broadcasters’ best friends in their pursuit to switch to digital and to attract young audience.
