Seven African Entrepreneurs Who inspire Innovation

Bethlehem Tilahun Alemu

The soleRebel

Raised in one of the poorer regions of Addis Ababa, Bethlehem Alemu is determined to create sustainable development in Ethiopia. She established soleRebels, a line of eco-friendly footwear made from recycled car tires and indigenous materials. Within six years her initiative has blossomed into a successful company which has created community-based employment opportunities for over 195 people in Ethiopia. Internationally recognized soleRebels is now available through retailers such as Urban Outfitters and Amazon.com.

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