Business
Nigeria’s Mo Abudu launches Africa-wide entertainment Television network
Mo Abudu. PHOTO/File
A woman who could be considered Africa’s Oprah Winfrey is launching an entertainment network that will be beamed into nearly every country on the continent with programs showcasing its burgeoning middle class.
Mosunmola “Mo” Abudu wants EbonyLife TV to inspire Africans and the rest of the world, and change how viewers perceive the continent. The network’s programming tackles women’s daily life subjects – everything from sex tips to skin bleaching.
“Not every African woman has a pile of wood on her head and a baby strapped to her back!” the glamorous 48-year-old told reporters from a hotel’s penthouse floor against a backdrop of the Atlantic Ocean and high-rise buildings flanked by palm and almond trees.
“We watch Hollywood as if all of America is Hollywood,” she said. “In that same vein we need to start selling the good bits of Africa.”
Months of work to provide original content includes the flagship program “Sistaz!” about two Nigerian sisters and a British-born Nigerian friend who check into the Eko Hotel for a holiday reunion and rediscover the passion of sisterhood and the vibrant city of Lagos.
“It helps show that you can go to Africa for a holiday, you can go to Nigeria on holiday, you can go to Lagos” and enjoy a vacation, Abudu said of the much-maligned Nigerian financial capital that is much improved since the country transitioned from military dictatorship to civilian rule in 1999.
The characters are as cosmopolitan as Abudu, a tall and elegant woman with sculpted cheekbones. She was born in London, came to Nigeria when she was a youngster and returned to Britain after her father died when she was 12. She returned to settle when she married a Nigerian at age 28.
