Nigeria’s Jumia expands – becoming the one stop online destination in Africa

Africa Internet Group on Monday connected its companies into Jumia’s ecosystem with a new vision, “Expand your horizons“.

The new Jumia ecosystem will give access to products and services from its leading platforms. The Nigerian-based Jumia is Africa’s largest online retailer.

“We founded our companies with a very strong belief: the Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience” said Jeremy Hodara and Sacha Poignonnec – founders and co-CEOs of Jumia.

Customers can now access respective products and services on Jumia: Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel, while food delivery company, HelloFood will now be Jumia Food. Kaymu which serves as a community market place has rebranded to Jumia Market. Real estate Lamudi becomes Jumia House, leading general classifieds platform Vendito becomes Jumia Deals and Everjobs is now Jumia Jobs. Carmudi becomes Jumia Car, while the company’s logistics services AIG X takes new identity as Jumia Services.

Furthermore, sellers will also benefit from this move, by getting access to more Internet traffic and to a greater world of opportunities.

The founders reiterated that, “operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

Jumia Travel is Africa’s No.1 hotel booking website, allowing you to get the best prices for more than 25,000 hotels in Africa and more than 200,000 hotels around the world. The company’s ambition is to bring every bit of available accommodation online, and to create the easiest and cheapest way for customers in Africa to access it.