Ghana’s micro-insurers go mobile

The insurer is already present in South Africa, Kenya, Uganda and Egypt.  Adogla says local and regional companies still have the capacity to compete, as it is essential to use creative means to attract consumers.  He said, “It’s a wide-open playing field. Anybody can win.”

Gross points out that across the continent the sector still has a way to go.  He went on to say, “The Ghana example shows that growth in insurance comes from the demand side not from the supply side.  … When customers see a product that works, they want more of it. Until that happens, unfortunately, many insurance markets in Africa are likely to remain relatively small.”

Source: The Africa Report

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