Business
Expand into Africa: Sub-Saharan economies throw lifeline to struggling western firms
The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries like Kenya and Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises.
AfricaTradePartners’ most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.
