Business
Earvin “Magic” Johnson launches new Black Network – ASPiRE
Added ASPiRE General Manager Paul Butler: “It’s tremendously exciting to be part of a new venture that we all believe is poised for great success. I look forward to implementing Earvin’s vision and to making ASPiRE a top viewing choice for African-American households, as well as the next big platform for the African-American creative community.”
ASPiRE was selected by Comcast from among over 100 candidates as one of four new minority-owned independent networks to be distributed to millions of households on Comcast’s digital basic tier.
GMC will provide operational support for ASPiRE, including affiliate and advertising sales, marketing, programming, production and technical operations. Charles Humbard, GMC President and CEO, said: “We are delighted to be partnered with Earvin Johnson in the creation of this new network. Between his inspired leadership and our day-to-day operational experience in programming for, and marketing to, African-American audiences, our two brands are a perfect fit.”
ASPiRE expects to be available in over 12 million homes by the end of 2012 and in 20 to 30 million homes by the end of 2013.
About ASPiRE
Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with GMC TV, ASPiRE delivers enlightening, entertaining and positive programming to African-American families that includes movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs.
ASPiRE celebrates African-American heritage and groundbreaking cultural achievements and will create new opportunities for the next generation of African-American visionaries. For more information, visit www.aspire.tv .
