Business
Developing An Entrepreneurial Mindset
As his social media network expanded outside of the university it did not immediately turn into a business. Facebook only started offering advertising when it reached a certain amount of users worldwide. This famous social media network recently bought Whatsapp for $19 billion; a prime example of money follows passion.
I am a firm believer that the entrepreneurial mind is also a creative mind. When an entrepreneur faces a challenge the solution is more often than not a creative one. Steve Jobs once said that one should stop trying to make your product better than that of your competitors; focus on making your product different. Imagine the surprise when someone told Henry Ford they wish they could have faster horses and he presented them with an automobile; it is yet another primary case of entrepreneurship.
As a CEO of an advertising agency I have to admit that managing creatives in our enviroment sometimes feels a bit like herding cats, being creative is not an easy thing because of the abstract and outside the box thinking that is required. However, when entrepreneurs are exposed to enviroments outside their own, their midsets start changing and that’s when creative ideas start flowing to solve complex problems.
Lastly, entrepreneurs realize that having perspective is more important than being smart. Perspective depends not on independence, but is interdependent on other people; other people make the entrepreneur a better thinker. Do you have what it takes to develop an entrepreneurial mindset? Surround yourself with people who are smarter than you, develop a mutually supporting business relationship and watch your business grow.
Copyright Ventures Africa 2014
