Africa’s burgeoning middle-class offers great investment opportunities

Furthermore, he added, “Investors cannot have a narrow view of their market entry approach. There’s no denying that urban Africa holds immense opportunities.”  Obayomi went on to conclude, “Investors should examine their strategy, product, design and marketing plans through the lens of these insights to be able to adapt according to the growing trends for long-term and fruitful organic growth.”

Source: CNBC Africa

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