Business
African investors announce the launch of the African News Agency
The African News Agency will provide quality multimedia content across the Baobab Suite, an African-born global media platform, which was demonstrated at the launch.
Chris Borain, former CEO of Primedia Online and head of business development for BBC Worldwide Australasia, has been appointed founding CEO.
“SAPA provided a quality service unparalleled in reaching the vast corners of South Africa and it will be difficult to emulate that. We are, however, recruiting an experienced editorial team to run the African News Agency and we are also looking at how we can retain some of SAPA’s high-quality personnel and national resources,” Borain said.
“We are excited that, backed by superior technology, developed in Africa, the African News Agency will provide an essential resource for the South African and African media fraternity. We are actively pursuing SAPA’s many existing clients and partners, to join us in this exciting initiative,” he said.
Borain said the African News Agency would be actively going out into the South African and African media market to extend an invitation to media partners who feel they can benefit from or form part of the news syndication service to engage with and partner in growing this essential service.
Source: IOL South Africa
