Business
African American TV network – Soul Of The South Network launches May 27
TVI Media Sales will handle direct response advertising for the company. Terry Hines & Associates will handle corporate communications and marketing.
“Soul of the South will be broadcast television with a distinctly southern accent,” says Doug McHenry, President of Entertainment. “There are many prominent African Americans who hail from the South and we plan to involve them as integral parts of our programming strategy. This is an important content component of Soul of the South and we are proud to give voice to these talented Americans.”
Says Chief Operating Officer Larry Morton, “We will create a unique distribution platform by combining full power television stations, Class A low power TV stations, and digital sub channels with cable. Soul of the South will be more similar to Univision or Telemundo than a traditional DIGINET. Our proprietary distribution technology, which was originally developed for Retro TV, has been updated with cloud-based servers that can provide custom feeds and operate up to 100 stations simultaneously from our Little Rock location.”
Says Avent, “We anticipate a number of exciting developments over the coming weeks as we announce our programming schedule, station affiliate deals, and premium advertising sponsorships. This is a very special time for the people of the South. The South is experiencing a level of economic growth and a renaissance that is the envy of other regions. We are grateful that Soul of the South is part of that dynamic.”
The network’s website can be found here: www.SSN.TV.
