Business
Obinna Ekezie – former NBA star, now founder and CEO of travel portal Wakanow.com
The online bookings company is focused on domestic an outbound travel and is now looking to do inbound travel. “We are working very hard to build a platform that is going to enable travelers to come into African destinations not just foreigners – we are looking to expose Africa to Africans because there is a lot of work that needs to be done in exposing the interest in African destinations and their tourism assets.”
The booking company is also working on a travel show called Destination Africa that will be shot in about 22 African countries, reflecting each country’s tourism destinations so people can visualize what they could experience in these places. As part of their expansion, they have also included bus companies onto the platform.
“We were very excited about that because over 70 million Nigerians travel by bus, whether its interstate or regional and we think there is a huge opportunity there to be able to emigrate all these 3 services, ticketing, charter services and cargo services – consolidated on an online platform.”
It was important to Ekezie to represent the continent by naming the company something African,
“Waka means move or travel and we want to move now.”
Source: CNBC Africa
