Black-oriented Bounce TV partnering with Univision for expansion

Bounce TV, considered as America’s first broadcast TV network designed for African-American audiences, has inked a deal with Univision Communications Inc. Univision Television Group will carry Bounce TV as a multicast channel of their stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa.

Financial terms of the deal were not disclosed. Officials do not yet have a launch date but said they are aiming for sometime in January. Details of the broadcast scheduling have not yet been determined.

The deal will drive Bounce TV’s coverage to 68 percent of the U.S. and 80 percent of African-American homes. It will be available in 24 of the top 25 markets.

“This unique agreement brings together the leading over-the-air broadcaster targeting the Hispanic viewer and the only over-the-air network targeting African-Americans,” said Jeffrey Wolf, Bounce TV exec VP-president of distribution.

“Bounce TV is the perfect companion for Univision as we continue to serve the new American reality,” commented Univision Television prexy Kevin Cuddihy, calling the pact “a powerful one-two combination for viewers and advertisers.”

Bounce TV, targets African-Americans age 25-54 with a mix of theatrical motion pictures, live sports, original and off-net series, documentaries, specials and inspirational faith-based programs. Martin Luther King III and Ambassador Andrew Young are founders and are on the board. It’s majority African-American-owned.