Sport
Tiger Woods: The endorsements resume – he needs to start winning again
Over the last two months, Fuse Science also has signed endorsement contracts with Tampa Bay cornerback Ronde Barber and Houston Texans running back Arian Foster.
Woods, who opened with a 68 at the Australian Open, was playing his second round at The Lakes. He said in a press release announcing the deal that the company’s nutrition technology will be a “game-changer in how we live our lives every day.”
“This company is laying the foundation for some very significant things,” Woods said.
Woods had lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since the crash in his personal life. Two of the three new deals he has signed since July are related to health products. Woods also has a deal with a Japanese company that makes a heat rub product. The market for that deal is mainly in Asia.
“This is a very big day for our company,” president and chief operating officer Brian Tuffin said in a release. “Our partnership with the world’s best is an enabler to have a worldwide impact sooner than later. Tiger recognizes the significance of the journey we’re on as a company, and wants to be part of our growth.”
Woods will represent the Fuse Science technology, intellectual property, unique delivery system, and future products to be developed in the sports nutrition and energy categories.
Woods has gone two years without winning and has dropped to No. 58 in the world, his lowest since he turned pro in 1996 at age 20. He missed most of the summer this year with recurring injuries to his left leg, though he said those are fully healed.
“There is not an ounce of doubt that there is much more excellence to come,” Tuffin said, “and we’re glad being ‘Powered by Fuse’ can be a part of it.”
Copyright 2011 The Associated Press.
