Sport
Tiger Woods: The endorsements resume – he needs to start winning again
Tiger Woods has another corporate endorsement, this one to fill the void on his golf bag.
In a deal announced Thursday, Woods signed an exclusive endorsement deal with Fuse Science Inc., a Florida-based sports nutrition company. This comes five weeks after the 14-time major champion became an endorsement ambassador for Rolex.
The significance of his deal with Fuel Science is that it finally gives Woods an endorsement for his golf bag. Behind his Nike TW hat, the bag is the biggest billboard for Woods for as much TV times that he gets at golf tournaments.
Terms of the deal were not disclosed.
Woods will not display the company on his bag, however, until the Chevron World Challenge that starts December. 1 in California. He is playing the Australian Open this week, then goes to the Presidents Cup at Royal Melbourne, where corporate endorsements for players give way to team uniforms for the week.
Woods has not had an endorsement on his bag since AT&T dropped him nearly two years ago when he was exposed for having multiple extramarital affairs. He had his name and the TW logo on his bag when he returned at the 2010 Masters, and has kept that since.
Fuse has a short history with athletes returning from a downfall. It signed a five-year deal with Philadelphia Eagles quarterback Michael Vick when he returned from serving a federal sentence for dog fighting. The deal was canceled about a week later when the company discovered that Vick also had signed a deal with another sports nutrition company.
