Business
Ludwick Marishane’s DryBath: How to keep clean without using a drop of water
CNN: What are DryBath’s ingredients?
LM: It is a proprietary blend of cleansers and moisturizers that make it a uniquely viscous blend of bioflavonoids, natural emollients, and fruit acids to cleanse the skin, while preventing dryness, irritation and body odor.
CNN: Can you talk about your company’s social goals?
LM: As it stands, there are almost two billion people in the world without adequate access to water and sanitation, all while people in urban societies consume an average of 80 liters of water every time they bathe/shower. It is our goal for DryBath, and other products like it, to change the way society practices personal hygiene, and to provide cheap personal hygiene alternatives to the poor. We know we cannot do this on our own, and we request any and all help that anyone can provide.
The easiest way to provide assistance to our cause is by participating in our annual “DryBath No-Bathing Weekend” — this is our strategy to allow the public to participate in helping us skip one million or more bathes/showers by skipping them for a whole weekend in September.
CNN: What are the challenges you’ve faced so far?
LM: The challenge our business has been facing in recent years is pricing; we have constantly been struggling to produce and distribute the product at prices that are affordable for people in water-insecure communities — ideally less than $0.10 per bathe. As a startup, we have had to create a parallel product (DryBath Premium) for the urban market — campers/hikers, parents with kids, shared/public-shower users, etc. — that can be sold at a reasonable margin to allow us to make the original DryBath product affordable.
