Bozza – A new digital platform designed to take African creative talent from the slum to the global audience

Africa is teeming with creative talent in music, film and writing, however, until recently it lacked the channels through which new artistes could project what they do.

Bozza – a start-up digital platform developed on the African continent, aims to take talent from the slum or township and allow it to connect with potential audiences.

According to the company’s website – Bozza’s vision is to create economic opportunities for the artists of Africa by building a mobile platform where filmmakers, poets, musicians and artists can self-publish and express themselves and users can discover the latest music, poems and videos from across African continent for free.

Bozza’s current reach is mainly South Africa, Nigeria and Kenya but also from across the continent and with a peppering of users from Europe. The platform is now available on Android, Blackberry, and Nokia Express.

The Bozza platform has grown steadily and reached 300,000 users without marketing so far – since its inception 2 years ago.

Initially, Bozza focused on building up access to a pool of local talent. In making its Pan-African expansion, it has worked with local partners who have got a strong understanding of things like poetry, music and video and know how to get new talent to market.

The company has sought to find quality over quantity so that the platform becomes trusted as a reliable place to go for quality, new content.

Read more: VentureBurn