The continent's distribution trap is hiding in plain sight - and most multinationals walk straight into it.
By John Kourkoutas Everyone, it seems, is talking about China’s ports in Africa. Policymakers, investors, and analysts have spent years debating Beijing’s coastal ambitions – the...
By John Kourkoutas A cartographic revelation exposes the fundamental flaw in how businesses approach the continent’s 1.4 billion consumers. For decades, multinational corporations and investors have...
By Dishant Shah The dominance of finished goods in African markets isn’t about capability – it’s about cold economic calculation. Local manufacturing across Africa isn’t failing...
By Dishant Shah The unit economics of manufacturing reveal that low wages mean little without productivity to match. The conventional wisdom about African manufacturing rests on...
By Kelly Mua Kingsly China’s strategic expansion across Africa’s coastline represents more than infrastructure development. It signals a fundamental recalibration of global economic power, one that...
By Kei Rapodile The rules of global trade are being rewritten – and Africa’s exporters are scrambling to adapt. With the African Growth and Opportunity Act...
By Juwon Akin-Olotu The year 2025 tested agribusiness leaders across Africa with relentless volatility: devastating floods in northern regions, stubborn inflation eroding margins, and supply chains...
By Danilo Desiderio The world’s trade winds are shifting – literally and figuratively. With rising geopolitical tensions, tariff wars, and supply chain reconfigurations between major Northern...
By Ziad Hamoui When history looks back on the defining infrastructure projects of 21st-century Africa, the Abidjan-Lagos Corridor will stand out – not as just another...
By John Kourkoutas Africa is not a single market. It is a continent of extraordinary diversity – culturally, economically, and climatically. Yet, too many international businesses...
By Jean Claude Niyomugabo While the world races to dominate artificial intelligence, a far more transformative revolution is quietly taking root across Africa – one that...
