New UN data redraws the map of the world’s cities. For anyone selling in Africa, the lesson is to look past the capital.
The continent’s population is set to soar by 2050. Businesses planning around national headcounts are measuring the wrong thing.
The continent's distribution trap is hiding in plain sight - and most multinationals walk straight into it.
Treating Africa as a single market is the costliest mistake an exporter can make.
By Lance Chisue The just-released Where to Invest in Africa 2025/26 report from Rand Merchant Bank analyzes 31 key economies covering approximately 90 percent of Africa’s...
By John Kourkoutas A cartographic revelation exposes the fundamental flaw in how businesses approach the continent’s 1.4 billion consumers. For decades, multinational corporations and investors have...
By John Kourkoutas The question isn’t whether Africa represents opportunity – with 1.4 billion consumers and GDP growth rates consistently outpacing developed markets, that debate is...
By John Kourkoutas Look at a world time zone map, and you will spot a strategic advantage hiding in plain sight – one that European businesses...
By John Kourkoutas When foreign investors map Africa’s business potential, they often see a blank slate – untapped markets, rising populations, and untold opportunity. But a...
By John Kourkoutas Africa is not a single market. It is a continent of extraordinary diversity – culturally, economically, and climatically. Yet, too many international businesses...
By John Kourkoutas For years, global headlines have swung between two extremes: “Africa Rising” and “Africa Struggling.” While the world debates the narrative, a quiet revolution...
By John Kourkoutas While much of the world grapples with aging populations and shrinking workforces, Africa is experiencing a demographic revolution – one that is redefining...
By Dishant Shah Expanding into Africa may feel like navigating uncharted territory – but that’s precisely what makes it one of the most exciting and dynamic...
