Nigeria alone will produce more newborns this year than all of Europe combined. For global brands still chasing a shrinking, aging market, that gap is a...
With Nigeria outpacing Europe in annual births, global executives must rethink their African market entry strategies and abandon the myth of the monolithic market.
By John Kourkoutas Goldman Sachs projects Nigeria to be the world’s sixth-largest economy by 2075. Yet, in 2025, countless European companies still won’t respond to emails...
