By John Kourkoutas Look at a map of urban agglomerations below – cities with populations exceeding one million – and a stark pattern emerges. The United...
By Dishant Shah A global consumer goods giant recently withdrew from Nigeria after years of mounting losses. The business press quickly labeled it “another failure in...
By John Kourkoutas Building for Europe’s Shrinking Market While Ignoring Africa’s Demographic Explosion Is the Century’s Most Expensive Mistake. By the time today’s newborns reach their...
By John Kourkoutas Western companies are losing billions waiting for African roads to look European – while competitors profit on the infrastructure that already exists. The...
By John Kourkoutas The chasm between corporate ambition and African market reality is littered with failed strategies that never survived contact with the ground. Corporate boardrooms...
By John Kourkoutas In 1880, roughly 90 percent of Africa remained “unclaimed” by European colonial powers. A map from that year shows a continent mostly in...
By John Kourkoutas When people hear I built a thriving export advisory business focused on African markets, they often say, “You were just lucky.” “Right place,...
By John Kourkoutas When foreign investors map Africa’s business potential, they often see a blank slate – untapped markets, rising populations, and untold opportunity. But a...
By Caleb Maru Expanding across Africa is no small feat. With 54 countries, 41 currencies, and widely varying regulations and consumer behaviors, the continent presents a...
By Dishant Shah Africa is not a monolith – it’s a dynamic continent made up of more than 50 countries, each with its own distinct languages,...
By Dishant Shah When most envision doing business in Africa, the image is deceptively simple: locate buyers, ship containers, and reap profits. Yet beneath this surface...
