Business
Profile: Magatte Wade – the lady that is going to re-brand Africa
Senegalese entrepreneur Magatte Wade is the creator of multi-million dollar U.S. company Adina World Beat Beverages, which makes drinks based on traditional recipes from around the world.
She came up with the idea in 2004, after she returned home to Senegal and found soda drinks were replacing the country’s traditional hibiscus drink, known as bissap.
She arrived back in the United States determined to share healthy traditional recipes with the rest of the world. Adina’s products now include organic coffees and exotic fruit drinks and are sold all over the United States.
“My biggest pride was to know that it was possible, that the vision I had was possible and my vision was that the world is hungry for well-executed African brands,” Wade said.