Business

Price war anticipated as CAL cuts prices to fight REDjet

Tuesday, December 27, 2011

The Caribbean travel industry is bracing for a fares war between State-owned, Trinidad and Tobago based Caribbean Airlines (CAL), new kid-on-the-block, Low Fares Airline, Barbados-based REDjet and to a lesser extent, the oldest serving Caribbean airline Leeward Islands Air Transport (LIAT).

The first salvo was fired by CAL’s acting chief executive officer Robert Corbie last week when he announced a one-way fare between Barbados and Guyana of US$59, exclusive of taxes and another reduced one-way fare between Trinidad and Tobago and St Lucia of US$39 when that service begins next year.

Reacting almost immediately to Corbie’s announcement, REDjet’s chairman Ian Burns welcomed the news about the competition and added CAL’s move was evidence that REDjet’s low fares and premier customer service was leading the way for consumers.

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