Business
Moguldom Bets on Video and Mobile to Connect Black Women to Brands
Jamarlin Martin – Chairman & CEO Moguldom Media Group
African-American media firm Moguldom is banking on video content to attract big brand dollars.
Advertisers including General Mills, Lincoln, and Toyota have wrapped their brands around Moguldom Media Group-produced web series like “She’s The Boss” and fashion entrepreneur show “How I Made It.”
Moguldom’s first website hit was Bossip, a gossip site frequented by black women, a “sweet spot” audience niche for Moguldom, according to founder and CEO Jamarlin Martin.
“We’re planting the flag around video,” said Martin. “Advertisers are looking for something more that goes beyond your traditional display medium,” he said, adding “The display business is not really growing.”
General Mills worked with Moguldom to integrate a campaign for its Feeding Dreams charity program on lifestyle site Madame Noire, fashion site StyleBlazer, and aggregated video site 24Wired.tv, which the media firm refers to as “the African-American Hulu.”