iROKOtv partners with Vodafone to bring video on demand to Ghana

Vodafone is partnering iROKOtv, an online movie platform, to introduce the first ever video on demand (VoD) service in Ghana, offering unlimited access to over 6,000 movies and TV shows to Ghanaian audiences as part of efforts aimed at rewarding customers with quality entertainment content.

The partnership guarantees Vodafone’s customers on Fixed Broadband service, a free iROKOtv voucher to enjoy a catalog of Nollywood movies online.

iROKOtv, a brand of iROKO Partners, is Africa’s largest, legitimate distributor of African film and music entertainment with key partnerships with global technology companies including Facebook. Over the past three years, it has played a critical role in bringing the African movie industry to the global audience.

Commenting on the partnership, Julius Owusu-Kyerematen, Head of Strategy and Innovation at Vodafone Ghana said: “We are a customer driven organization, committed to opening up this fascinating world of information and digitization to our customers. IROKOtv is another avenue to further demonstrate our leadership in innovation and customer experience”.

The arrangement makes it possible for customers on Vodafone fixed broadband service priced from GH¢70 (US$21) to get a free 1 month access to the online service with the chance to enjoy a whole year’s online movie experience. All customers also have the opportunity to purchase movie vouchers for friends and family to enjoy unlimited access to over 6000 movies and TV shows online starting at GH¢20 (US$5.81) for 1 month of access.