Business
Ethiopian success story SoleRebels expanding into Asia – opens store in Taiwan
Bethlehem Tilahun Alemu founder and CEO of SoleRebels. PHOTO/SoleRebels
Celebrated African entrepreneur – the founder and CEO of Ethiopian footwear company, SoleRebels, Bethlehem Tilahun Alemu, has opened the company’s firs stand-alone store in Kaohsiung, Taiwan’s second largest city.
The opening of the store anchors the company in Asia, which has a booming retail footwear market. With three more outlets expected to be opened at the end of 2012, SoleRebels plans to open about 30 outlets in Taiwan.
Commenting on the development Alemu said: “We are extremely excited by this store opening. Taiwan is an incredible market and the stores we are opening here give us a fantastic platform to showcase our incredible products and our innovative brand in an equally dynamic and fantastic market. This is the perfect place for soleRebels to anchor our Asia wide roll-out of soleRebels stores – truly historic strides for SoleRebels”.
Presently, there are more than 500 unique soleRebels sandals, slip-ons and lace-ups offered at the store at an average price range of US$50 to US$95.