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Ethiopian Airlines acquires the Boeing 787 Dreamliner as part of its’ expansion strategy

Thursday, August 9, 2012

Ethiopian Airlines Boeing 787 Dreamliner. IMAGE/Boeing

Ethiopian Airlines becomes the first African carrier to use the Boeing 787 Dreamliner with its first aircraft set to be delivered mid August.

The Boeing 787 Dreamliner, whose main draw is fuel savings of up to 20 percent, will give Ethiopian Airlines a competitive edge over African rival carriers in attracting passengers seeking new and more comfortable flying experiences.

Kenya Airways, Ethiopian Airlines’ main competitor in sub-Saharan Africa along with South African Airways, expects its first Dreamliner in October next year.

Ethiopian Airlines has ordered 10 Dreamliners as part of its expansion plan while Kenya Airways has ordered 9, and has an option of 4 more.

Ethiopian Airlines is looking to grow its fleet of approximately 50 aircraft and has an order of 41 new aircraft.

South African Airways has an order of 20 aircraft including 10 Airbus 320 and Airbus 321.

High fuel prices have seen airlines globally retire old and mid-generation aircraft for more modern and efficient ones given fuel is the single greatest operating cost for any airline.

Aircraft manufacturers have set their sights on Africa’s growing aviation sector mainly driven by exports, resources, foreign investment and the rise of a travelling middle class.

Boeing, one of the leading global manufacturers, projects Africa will require 900 new airplanes over the next 20 years, doubling its fleet, with at least 70 percent of the forecast deliveries supporting growth.

Canadian firm Bombardier, the third largest aircraft maker after Boeing and Airbus, forecasts that 1,000 deliveries will be made to Middle East and Africa in the 20 to 149-seater market segment over the next 20 years.

Herb Wallen, Boeing’s marketing director commercial aircraft, said African carriers feature in the list of the 15 fastest-growing airlines with the continent’s top four averaging 6 percent growth since 2008.

Source: Business Daily Africa

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